Phastek Performance Privacy Policy

 

Effective:November 2025  •Last Updated:November 6, 2025

 

Phastek Performance (“Phastek,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, the choices you have, and the rights available to you under U.S. privacy laws. This Policy is intended for customers and visitors in the United States. We do not target or advertise to residents of the United Kingdom or European Union. We may fulfill occasional direct inquiries or orders from outside the U.S. (for example, from the U.K. or Australia); in those cases, information is processed in the United States.

 

 

Scope

 

This Policy applies to information collected through our website, mobile experience, and related customer support channels (email, chat, SMS, and phone). It does not cover information collected offline that is not routed through those channels, nor does it cover third‑party websites or services that we do not control. Our processing is designed for U.S. requirements and standards.

 

 

Information We Collect

 

We collect information that identifies, relates to, describes, or could reasonably be linked to you or your household, including:

 

• Contact details such as name, email address, phone number, and shipping/billing address.
• Account information such as login credentials and account preferences.
• Payment information such as cardholder name and billing details (processed by our payment providers).
• Commercial information such as order history, items viewed, cart activity, returns, and customer service interactions.
• Device and internet activity such as IP address, browser type, operating system, referring URLs, pages viewed, time on page, and interactions with our site.
• Geolocation in a general sense (e.g., country or region) to estimate shipping and perform analytics.
• Inferences drawn from the above (e.g., product interests) to enhance our services and communications.

 

We do not knowingly collect information from individuals under 18 years of age.

 

 

How We Collect Information

 

• Directly from you when you place an order, create an account, enter a promotion, or communicate with us.
• Automatically through cookies, pixels, SDKs, and analytics tools when you browse our site.
• From service providers and partners that support advertising, analytics, fraud prevention, and package protection.

 

 

How We Use Information

 

We use information for the following business and commercial purposes:

 

• Order processing and fulfillment, including payment, shipping, returns, and customer communications.
• Customer support, including troubleshooting, responding to requests, and service notifications by email, chat, SMS, or phone.
• Personalization and improvements to our website, products, and customer experience.
• Security and fraud prevention, including account protection and chargeback mitigation.
• Marketing, measurement, and analytics to understand performance and deliver relevant advertising, including on third‑party platforms.
• Compliance with legal obligations and enforcement of our Terms.

 

 

Cookies and Similar Technologies

 

We use cookies, web beacons, pixels, and similar technologies to make our website function, remember your preferences (such as items in your cart), understand how visitors use our site, and improve our services and marketing. You can control cookies via your browser settings. If you disable cookies, certain site features may not function properly.

To opt out of interest‑based advertising from participating companies, visit aboutads.info/choices and youradchoices.com/appchoices.

 

 

Advertising, Analytics, and Site Tools

 

We use technologies provided by our partners to measure performance and deliver relevant advertising:

 

• Meta (Meta Pixel and Conversions API) for ad measurement and audience tools.
• Google (Google Analytics) for site analytics and performance insights.
• X (Twitter) Pixel andRedditPixel for ad measurement and audiences on those platforms.
• Hotjar for behavior analytics to understand and improve the customer experience.
• Microsoft Clarity for behavior analytics, including session recordings and heatmaps, to help us understand how visitors interact with our website and improve the customer experience. Microsoft may collect and process visitor data in connection with this service. For more information, see the Microsoft Privacy Statement at https://privacy.microsoft.com/en-us/privacystatement.

 

These tools may receive or collect information about your activity on our site and elsewhere on the Internet to provide measurement services and show ads that may be more relevant to you. We do not send these companies sensitive personal information, payment details, or information about children. We honorGlobal Privacy Control (GPC)signals as opt‑out requests where applicable.

 

 

Service Providers and Other Disclosures

 

We share information with service providers and contractors who use it solely to perform services on our behalf, such as:

 

• Payments and fulfillment partners to process transactions and deliver orders.
• Route for package protection and Signifyd for fraud detection and chargeback prevention.
• Customer communications and support platforms.
• Advertising and analytics partners listed above.

 

We may also disclose information if required by law, to enforce our Terms, or to protect our rights, property, customers, or others. We do not sell personal information for money. Some U.S. state laws may consider certain sharing for targeted advertising or analytics to be a “sale” or “share.” You may opt out as described below.

 

 

Meta Business Tools Commitment

 

When we use Meta Business Tools (including Meta Pixel and Conversions API), we provide notice of our data collection and give you a way to opt out. Where we send contact information for matching, we require hashing as specified by Meta or use Meta’s on‑device hashing mechanisms. We do not send Meta children’s data, sensitive personal data, or un‑hashed contact identifiers via pixels or other tools. We place our pixels only on Phastek‑owned websites.

 

 

Data Retention

 

We keep personal information for as long as necessary to fulfill the purposes outlined in this Policy, including legal, accounting, or reporting requirements. We generally retain advertising event data consistent with platform requirements and limit retention where feasible. We retain audience segments until they are deleted in our account tools.

 

 

Your Choices and Rights (U.S.)

 

Depending on your state of residence, you may have the right to:

 

• Access/Know the categories and specific pieces of personal information we maintain about you, and details about how we use and disclose it.
• Delete personal information, subject to legal exceptions.
• Correct inaccurate personal information.
• Opt out of selling or sharing personal information for targeted advertising.
• Receive equal service without discrimination for exercising these rights.

 

To submit a request, email support@phastek.com or call 1-855-742-7835. We will verify your identity before processing your request. Authorized agents may act on your behalf where permitted by law.

 

 

How to Opt Out of Selling/Sharing for Targeted Ads

 

Email support@phastek.com with the subject line "Opt Out Request". We will process your request within 15 business days and maintain your preference for at least 12 months. We also honor browser‑based Global Privacy Control (GPC) signals as opt‑out requests.

 

 

California Notice and State‑Specific Information

 

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides additional rights and requires specific disclosures. Other states (including but not limited to Colorado, Connecticut, Utah, Virginia, Texas, Minnesota, Oregon) also provide similar rights. This section summarizes required disclosures for California and is informative for other states.

 

Categories of Personal Information We Collect:

• Identifiers (e.g., name, address, email, phone, IP address)
• Customer account and order information
• Commercial data (purchase history)
• Internet and device activity (pages viewed, interactions)
• Payment and shipping information
• Inferences drawn from the above

 

Business or Commercial Purposes:

• Processing and shipping orders
• Improving site functionality and advertising performance
• Fraud prevention and customer service
• Internal analytics and product development

 

We do not use or disclose sensitive personal information beyond permitted business purposes (e.g., payment processing, fraud prevention).

 

Right to Know, Delete, Correct, and Opt Out

California residents may exercise the rights described in the “Your Choices and Rights” and “How to Opt Out” sections above. We will verify and respond consistent with applicable law and within required timelines. You may appeal a denial of your request by replying to our response or contacting us using the information below.

 

 

Data Security

 

We use administrative, technical, and physical safeguards designed to protect personal information, including encrypted connections (SSL/TLS), access controls, and network protections. No online system can be guaranteed to be 100% secure, but we take steps to reduce the likelihood and impact of unauthorized access, use, or disclosure.

 

 

International Orders and Transfers

 

Our site and marketing are intended for U.S. customers. We do not target or advertise to the U.K. or E.U. If you contact us to place an order from outside the U.S., we may process your information in the United States, where laws may differ from those in your home country.

 

 

Changes to This Policy

 

We may update this Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will post updates here with a new “Last Updated” date and may provide additional notice for material changes.

 

 

How to Contact Us

 

• Email: support@phastek.com
• Phone: 1-855-742-7835

 

 

Your Consent

 

By using our website, you agree to this Privacy Policy and our use of cookies and similar technologies as described above.

 

 

Privacy of Children

 

This website is not intended for use by children under the age of 18. No one under age 18 may provide any personal information on the website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this website. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information.